Google, su brand strategy y como cambia la tarea de una agencia de posicionamiento web
Antes de que Google fuese lanzado en septiembre del 1997, la web se exploraba de manera muy diferente, aunque no se puede saber cómo hubiese evolucionado sin Google, sin duda habría sido menos accesible con respecto a como Google ha logrado hacerlo. Google
Google, su brand strategy y como cambia la tarea de una agencia de posicionamiento web
Antes de que Google fuese lanzado en septiembre del 1997, la web se exploraba de manera muy diferente, aunque no se puede saber cómo hubiese evolucionado sin Google, sin duda habría sido menos accesible con respecto a como Google ha logrado hacerlo. Google
What’s up with MTA signage?!
Dear Metropolitan Transportation Authority, What is up with your signage? On a daily basis, as I try to make sense of the chaos that is New York, your lack of expert communication isn’t helping. The other day, after a long
What’s up with MTA signage?!
Dear Metropolitan Transportation Authority, What is up with your signage? On a daily basis, as I try to make sense of the chaos that is New York, your lack of expert communication isn’t helping. The other day, after a long
And We love animals!
After presenting our works in pdf portfolio presentations for a bit too long, we were feeling the need to move on to the next step. Realizing, that we could show our clients and prospective clients what we are REALLY able
And We love animals!
After presenting our works in pdf portfolio presentations for a bit too long, we were feeling the need to move on to the next step. Realizing, that we could show our clients and prospective clients what we are REALLY able
Pattern Power
Kate’s Spade’s new use of Florence Broadhurst’s bold floral print is S.M.A.R.T. The resurrection of this famous Japanese floral motif excites me because KS has literally taken the popular pattern from the late Australian designer and slapped it onto every
Pattern Power
Kate’s Spade’s new use of Florence Broadhurst’s bold floral print is S.M.A.R.T. The resurrection of this famous Japanese floral motif excites me because KS has literally taken the popular pattern from the late Australian designer and slapped it onto every
Sotto il vestito… verde!
Le comunicazioni sul tema della sostenibilità diffuse nel mercato dalle marche potrebbero essere molto diverse tra loro, a seconda delle strategie di enunciazione utilizzate, del grado di sviluppo sostenibile dell’impresa, della dimensione del target che si intende raggiungere con la
Sotto il vestito… verde!
Le comunicazioni sul tema della sostenibilità diffuse nel mercato dalle marche potrebbero essere molto diverse tra loro, a seconda delle strategie di enunciazione utilizzate, del grado di sviluppo sostenibile dell’impresa, della dimensione del target che si intende raggiungere con la
EATALY – Elegant One-Stop Shopping
Eataly, the empire of scrumptious food and wine, has come to New York. And it’s right around the corner from of our flatiron office! As this little (BIG) jewel of italian gastronomy originated in Torino, home of the Involucra headquarters,
EATALY – Elegant One-Stop Shopping
Eataly, the empire of scrumptious food and wine, has come to New York. And it’s right around the corner from of our flatiron office! As this little (BIG) jewel of italian gastronomy originated in Torino, home of the Involucra headquarters,
Gandhi: il primo green marketer
“Sono le azioni che contano. I nostri pensieri, per quanto buoni possano essere, sono perle false fintanto che non vengono trasformati in azioni. Sii il cambiamento che vuoi vedere avvenire nel mondo.” (Mohandas “Mahatma” Gandhi). Con la sola forza della
Gandhi: il primo green marketer
“Sono le azioni che contano. I nostri pensieri, per quanto buoni possano essere, sono perle false fintanto che non vengono trasformati in azioni. Sii il cambiamento che vuoi vedere avvenire nel mondo.” (Mohandas “Mahatma” Gandhi). Con la sola forza della
Italian fancy bottle
A few days ago Marzio was treating me to a nice lunch in a motorway café somewhere between Cuneo and Turin. At the end of our arrosto (roast beef,) we walked through the mini-market attached to the café and bumped
Italian fancy bottle
A few days ago Marzio was treating me to a nice lunch in a motorway café somewhere between Cuneo and Turin. At the end of our arrosto (roast beef,) we walked through the mini-market attached to the café and bumped
Brand Identity and the crucial element of authenticity
When it comes to branding, authenticity remains king. I recently attended a lecture at the 92nd Street Y about rip off cinema, which showcased an assortment of different movies throughout cinematic history that were clearly “ripped off” from other productions.
Brand Identity and the crucial element of authenticity
When it comes to branding, authenticity remains king. I recently attended a lecture at the 92nd Street Y about rip off cinema, which showcased an assortment of different movies throughout cinematic history that were clearly “ripped off” from other productions.
HTML5, una introducción sobre lo que es y sobre lo que no es
Últimamente suena mucho esto del html5. Que es la nueva tecnología en web, que a hecho inútil las animaciones flash, que es especial para móbiles etc. Pero, ¿qué es realmente? Lo siguiente pretende aclarar un poco ese tema en términos
HTML5, una introducción sobre lo que es y sobre lo que no es
Últimamente suena mucho esto del html5. Que es la nueva tecnología en web, que a hecho inútil las animaciones flash, que es especial para móbiles etc. Pero, ¿qué es realmente? Lo siguiente pretende aclarar un poco ese tema en términos
We needed this blog
www.brandsandweb.com came to life first of all because we needed it. We work from three different corners of the world and we rarely have the chance to talk to each other about what inspires us. As projects typically require very tight
We needed this blog
www.brandsandweb.com came to life first of all because we needed it. We work from three different corners of the world and we rarely have the chance to talk to each other about what inspires us. As projects typically require very tight
Un’agenzia per il branding (e la relazione)
In Involucra partiamo dal presupposto che nella vita professionale e privata di ognuno c’è uno spazio per l’esperienza e l’utilizzo di prodotti commerciali e dei loro brands. La nostra quotidianità – sempre più frammentata e “liquida” – trova nei brands
Un’agenzia per il branding (e la relazione)
In Involucra partiamo dal presupposto che nella vita professionale e privata di ognuno c’è uno spazio per l’esperienza e l’utilizzo di prodotti commerciali e dei loro brands. La nostra quotidianità – sempre più frammentata e “liquida” – trova nei brands
I Giapponesi di Durban: evviva il design.
Prima c’era Kyoto, adesso anche Kyoto 2, in Giappone son così poveri (di fantasia) che hanno replicato il nome di una città. D’altronde è dagli anni ’70 che scopiazzano in giro per il mondo, non ci dovrebbe stupire se non
I Giapponesi di Durban: evviva il design.
Prima c’era Kyoto, adesso anche Kyoto 2, in Giappone son così poveri (di fantasia) che hanno replicato il nome di una città. D’altronde è dagli anni ’70 che scopiazzano in giro per il mondo, non ci dovrebbe stupire se non
Hablemos de Brand pages
Hoy en día la presencia de las marcas en las redes sociales es muy común, por eso las redes sociales más famosas han creado páginas especiales para estas. Abriendo una cuenta en facebook, google+ o twitter tenemos a disposición modelos
Hablemos de Brand pages
Hoy en día la presencia de las marcas en las redes sociales es muy común, por eso las redes sociales más famosas han creado páginas especiales para estas. Abriendo una cuenta en facebook, google+ o twitter tenemos a disposición modelos
Welcome, Benvenuto and Bienvenido to Jill Malek + Involucra
Having had several years honing her print skills, Jill Malek was very proficient in specifying pantone colors for printers and sourcing beautiful paper. She had (and still does) an intense love for all things with a lush tactile quality. When she was
Welcome, Benvenuto and Bienvenido to Jill Malek + Involucra
Having had several years honing her print skills, Jill Malek was very proficient in specifying pantone colors for printers and sourcing beautiful paper. She had (and still does) an intense love for all things with a lush tactile quality. When she was
Preparing Picasso
If somebody told me that my son was not taking after his parents in a field of creative arts, I admit, I would not be sad. The life of the designer is wrought sometimes with financial instability and with hefty
Preparing Picasso
If somebody told me that my son was not taking after his parents in a field of creative arts, I admit, I would not be sad. The life of the designer is wrought sometimes with financial instability and with hefty
The Beauty of Simplicity
On my recent flight back from Torino, I couldn’t help but notice how perfect my snack was aboard the plane. Yes, I was hungry, and as you know everything tastes better when you are ready to eat. Especially in Italy.
The Beauty of Simplicity
On my recent flight back from Torino, I couldn’t help but notice how perfect my snack was aboard the plane. Yes, I was hungry, and as you know everything tastes better when you are ready to eat. Especially in Italy.